July 20, 2017 3:19 pm

IBM SPSS Modeler is a powerful data mining and text analytics platform that is designed to build predictive models and bring predictive intelligence to decisions made by individuals, groups, systems and your enterprise. SPSS Modeler scales from desktop deployments to integration with operational systems to provide users with a range of advanced algorithms and techniques without unnecessary complexity in data transformations. The visual interface of SPSS Modeler allows users to leverage statistical and data mining algorithms without programming.

SPSS Modeler is available in two editions:

  • SPSS Modeler Professional: used for structured data, such as databases, mainframe data systems, or flat files.
  • SPSS Modeler Premium: Includes all the features of Modeler Professional, with the addition of:
    • Text analytics
    • Entity analytics
    • Social network analysis

Both editions are available in desktop and server configurations.

What can SPSS Modeler be used for?

Risk Management

SPSS Modeler can be used to build data-driven predictive models for risk management: measuring, tracking and computing risk as a core process. Predictive modeling improves on standard actuarial methods by incorporating additional analytical automation, and by generalizing to a broader set of customer variables. By using predictive modeling the enterprise can rank customers by level of risk, manage risk more precisely, effectively transforming risk into opportunity.

Customer Analytics and Customer Relationship Management

By using SPSS Modeler and predictive analytics the enterprise learns from its cumulative experience (data) about customer response (or lack thereof), purchase decisions, acquisitions, outright defection, acts of fraud, credit defaulting, complaints of a faulty product component, etc. Predictive analytics taps this rich vein of experience, mining it to generate predictive models. Core analytical methods maximize model performance by tuning across training data. In this way, model generation is an act of learning from the experience encoded in data.

Predictive Models designed with SPSS Modeler can attain 7 strategic objectives of any organisation

SPSS Modeler uses enterprise data to generate predictive models across business units of the organization, including marketing, sales, fraud detection, the call center and core business capacity (e.g., product assembly).   Predictive Models can attain following strategic objectives of any organization:

  1. Compete – Secure the Most Powerful and Unique Competitive Stronghold
  2. Grow – Increase Sales and Retain Customers Competitively
  3. Enforce – Maintain Business Integrity by Managing Fraud
  4. Improve – Advance Your Core Business Capacity Competitively
  5. Satisfy – Meet Today’s Escalating Consumer Expectations
  6. Learn – Employ Today’s Most Advanced Analytics
  7. Act – Render Business Intelligence and Analytics Truly Actionable

    Who typically uses IBM SPSS Statistics Modeler?

    SPSS Modeler has been used in these and other industries:

    • Customer analytics and customer relationship management (CRM)
    • Fraud detection and prevention
    • Optimizing insurance claims
    • Risk managementManufacturing quality improvement
    • Healthcare quality improvement
    • Forecasting demand or sales
    • Law enforcement and border security
    • Education
    • Telecommunications
    • Predicting movie box office receipts

    Applications like these can rapidly provide ROI, and can enable organizations to proactively and repeatedly reduce costs while increasing productivity.